Blue Cinema TV has completed the project “I-CINEMA®: Twin Transition Between Green and Digital,” funded by the European Union – Next Generation EU under the PNRR M1C3 – INVESTMENT 3.3 – Sub-Investment 3.3.4.

I-CINEMA® is linked to the patented methodology of Blue Cinema TV, which combines the artistic and communicative power of cinematic language with the immersive potential of interactive technology, which, in turn, involves direct user engagement.

The result is a unique experience that emotionally engages users through participatory dynamics, transforming them into active protagonists of the interactive audiovisual narrative. The main output of the project “I-CINEMA®: Twin Transition Between Green and Digital” is exemplified by the interactive audiovisual “Dream to Video,” focused on education and awareness related to environmental issues. This audiovisual addresses the users, understands their choices, and defines each individual’s level of sensitivity and awareness regarding the topic. This occurs based on the interactive choices made during the viewing process, which lead to different endings and specific recommendations from the I-CINEMA® interactive system.

It is also specified that Blue Cinema TV has obtained ISO14001 environmental certification thanks to the funding received.

The project is funded by the European Union – Next Generation EU under the PNRR, M1C3 – INVESTMENT 3.3 – Sub-Investment 3.3.4 – Promoting Innovation and Inclusive Eco-Design, also in terms of circular economy, and guiding the public towards more responsible behaviors concerning the environment and climate. The public notice TOCC – Ecological Transition for Cultural and Creative Organizations PNRR.

The initiative is promoted by the Ministry of Culture and managed by Invitalia S.p.A.