The AI-CINEMA® project aims to create an interactive audiovisual system capable of adapting content in real time to the characteristics and responses of each user. The system builds on the patented I-CINEMA® methodology, owned by Blue Cinema TV, and integrates adaptive artificial intelligence, advanced sensor technologies, multisensory tangible interfaces and interactive audiovisual technologies.
The system collects and interprets behavioural, motor, biometric and environmental data in order to adapt the narrative structure and modes of access. The aim is to provide an accessible and personalised experience, primarily for cultural and educational settings. The project is designed to progress from TRL 3 to TRL 7, culminating in the validation of the prototype in a real operational environment.
The project consortium comprises Studio Colosseo S.r.l., as lead partner; Blue Cinema TV S.r.l., as partner and owner of the patented methodology no. 102021000008852 associated with the I-CINEMA® trademark; the University of Tuscia – DEIM, as the participating Research Organisation.
By the end of the project, a prototype validated in a real operational environment will be available, together with the technical documentation required for its subsequent application in other contexts.
References
AI-CINEMA® — Interactive cinema with integrated artificial intelligence for cultural accessibility.
Duration: 24 months.
Project co-funded by the European Union under the public call “STEP Lazio – Support for the Development and Manufacturing of Critical Technologies” – PR FESR Lazio 2021–2027, approved by Determination no. G08307 of 30/06/2025 and awarded funding by Determination no. G09415, published in the Official Bulletin of the Lazio Region no. 56 of 14/07/2026.
CUP: F89J26000490007.
Total eligible cost: € 604,376.80.
Funding awarded: € 362,361.44.
